Last Updated - April 3 2020

March 25, 2020



College students invited to tell the stories of these unprecedented time through conversations conducted from a safe distance.

We as a nation are living in unprecedented times. Most colleges and universities have closed, with students scattered and attempting to continue their educations online. Plans have been interrupted, and lives disrupted.

Persona is a social media startup focused on interviews and conversations. Today, in conjunction with the College Media Association, Persona announces an opportunity for college students everywhere to tell the stories of this incredible time through recorded interviews: The Persona College Journalist Interview Contest.

The contest allows student journalists to showcase their interviewing skills to win a paid internship with Persona this summer or fall (their choice -- can be done from anywhere). To enter just post an interview to the Persona social media app by either recording it in the app or uploading it. All interviews must be tagged with the "CMA 2020" topic tag. We encourage you to conduct interviews on the topic of “coronavirus” (also a taggable topic) and the impact it is having on those around you, but any interview is eligible.

The winning interview will be the one with the most "claps" from the Persona community by midnight on Saturday, April 25th. Students can feel free to recruit friends to download the app and clap for their interviews.

If conducted in person, all interviews must be conducted at a safe social distance of six feet or more (make sure it’s a quiet place) or will be disqualified. There are also several easy ways to conduct and record interviews remotely such as (1) recording a FaceTime call if both parties use iPhones – see here for instructions on how to record FaceTime call; (2) recording a video call via Skype (mobile or desktop) to record a conversation – see here for instructions. These interviews can be uploaded to the Persona app from your mobile phone gallery.

You can also ask someone a single question via text in the app and have their response counts as a very short interview.

Persona’s recently launched its beta mobile app that allows anyone to create or discover question and answer content -- either in person or remotely. You can download the app for either iPhone or Android today.

Questions or problems with the app? Email We can't wait to watch your interviews. Good luck and be safe!

Rob Simmelkjaer
CEO & CO-Fonder

About the College Media Association:
Founded in 1954 as the National Council of College Publications Advisers, CMA now has more than 700 members — the people who advise the nation’s collegiate media newspapers, yearbooks, magazines, broadcast and electronic media and their staffs — from coast to coast.

CMA serves thousands of students and advisers at two annual conventions. A national volunteer network of advisers, working with CMA’s associate executive director, coordinates hundreds of educational sessions. The fall convention, sponsored with Associated Collegiate Press, convenes at varying sites across the country. The Spring National College Media Convention convenes each March in New York City. CMA also offers Summer Advisers Workshops and other educational events.

About Persona Media, Inc.
Persona is the first user generated social media platform focused exclusively on interviews. Founded by former ESPN, ABC News and NBC Sports executive and journalist Rob Simmelkjaer, Persona is a one-stop shop for users to record, share, and store their most meaningful, informative and entertaining conversations. The beta version of the Persona Interviews mobile app is available for iPhone or Android devices. For more information visit

For PR inquiries contact:
Matthew Chudoba